Teaser and Offical Trailers

Trailers are used to promote a new film by making the audience aware and want to go to see the film. It is the distributors' job to create these trailers.


The trailers used to originally been shown at the end of a feature film screening. That practice did not last long, because people left the cinema after the films ended, but the name has stuck. Trailers are now shown before the film begins. Movie trailers have now become popular on DVDs and Blu-ray Discs, as well as on the Internet. Of some 10-billion videos watched online annually, film trailers rank #3, after news and user-created video.
A teaser trailer is normally an average of a minute which is done to "tease" the targeted audience. Below is the teaser trailer to The Twilight Saga: Breaking Dawn Part 2 (2012).





This teaser trailer doesn't give hardly anything a way, making us as the audience anticapate when it comes out.


Offical trailers are longer of around 2 minutes. Here is an example of the offical trailer of Tristan and Isolde (2006)

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This kind of trailer gives away more of the story to the audience, making them understand what they are going to see and hopefuly help to decide to go and watch it.


The trailers from before the 70s are different from the ones we see now. Alfred Hitchcock began his trailers by explaining the plot to the movie. Here is a example from Pyscho (1960).