Audience Research

As a group we designed a questionaire which contained sutaible questions that would help us in our production stages of our horror trailer. We decided to target young adults and teens from both sexes. We handed out our survies to around 16 random people in and outside the college & put it online using survey monkey, unfortunaley no one answered  to it.


Sixteen people answered. Our answers are as followed:


How old are you?
15-20 (15)
21-25 (0)
26-30 (0)
31+ (1)


Are you male or female?
Male (6)
Female (10)


What do you personally find scary in horror films/trailers?
Scary faces jumping out
Scary music
The suspense
Scary music and blood
Jumpy things
Everything!
The music and atmosphere
Shocking scenes and ghosts
CCTV and not seeing what's going on
Gore
Dolls/masks
Crazy ladies
Nothing
The unknown
Paranormal, creepy dolls
Ghosts and clowns


In a horror trailer, do prefer to see a glimpse of the monster or not?
Yes (9)
No (7)


Do you like scenes that make you jump?
Yes (11)
No (5)


Do you find ghost children scary in horror?
Yes (12)
No (4)


Do you prefer psychological horror or horror with lots of gore?
Psychological horror (13)
Horror with lots of gore (3)


What settings do you find scare you the most?
Isolated, scary looking houses (10)
The woods (3)
Graveyard (2)
Cellars/basements/attics (9)
Towns/cities (2)


Do you prefer horror films/trailers to contain lots of action or lots of suspense?
Lots of action (7)
Lots of suspense (9)


Does the concept of the 'return of the repressed' scare you? e.g. ghost coming back to haunt...
Yes (9)
No (7)


Which do you find the most scary more scary; more characters or less?
More characters (4)
Less characters (12)


Which shot do you find scarier in horror films/trailers?
Close Up (9)
Long Shot (1)
Point of View Shot (4)
Over the Shoulder Shot (1)
Extreme Close Up (2)

From the research, we as agroup have decided to add close ups to our trailer as most of the people think that they are the scarier, keep the narrative with only the orginal three charcters and to aim it at females aged 15-20. The trailer will be physcological rather than gore. Most of the questions had quaniative data while others had qualiative data. This meant we had a range of answers to allow as to get apporiate data we need to produce our finished piece of work.

The sample size was probably too small. The reason we didn't get any responses online is because we didn't tell them; I did post it on to my Facebook page for my friends to do.